Times Square before it was Times Square. Astor Hotel in the far right distance. The Metropole Cafe name lasted into the 1960s, although no doubt with different owners and purposes. As far as I can tell, the ad for Proctors above the Metropole (which might have been a small hotel at this time) is for a restaurant. This postcard has lines of red glitter glued to the front of the Times and Astor buildings, and the Metropole building, too.