One of my wins in the Patti Fertel auction. This is an advertising paper doll featuring Elsie Dinsmore. Copyright: The DandyLine Co., Chicago, 1917.
You can read more about the fictional character of Elsie Dinsmore here. Her stories were very popular during the late 19th and early 20th centuries.
"Wear dresses just like your doll's. You can buy them at Geo. H. Goudy, Beloit, Kansas."
What a lovely way to pick out a wardrobe--with a paper doll modeling the latest fashions. I wonder how many other stores issued this paper doll to advertise the same dresses.
I love these and the fact that the manufacturer made paper dolls with the dresses that they were selling is ingenious advertising. They could teach these young advertisers today a few lessons in creating a happy clientele base.
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