This scrap was a mystery to me for the longest time. I could make out that these were Brownie-type figures, and the back showed part of a cigar store's name. But the trade-card had been cut up and pasted in a scrapbook, so there wasn't much to go on. I think the word in the upper right hand corner is "Anticipation" -- like the old ketchup commercial that used the Carly Simon tune of the same name.
Then I found the image below, probably on eBay: "Realization." Now I see how a series of trade cards told a story that was fun for adults and children to collect. That's one big smoke for the Brownies to share.