I remember doing this with the Sears and Montgomery Wards catalogs.
I spent many happy hours in my childhood making this kind of paper dolls. I would bug my mother for the catalog until she finally gave up and said I could cut it up. I had my favourite ladies who always got the prettiest dresses. My father got a farm magazine that always had color pictures of prize of prize livestock, so my paper people had lots of horses and cows too.