These pages were printed in a pinkish-purplish hue. One gets the feeling that The Popular Home Journal didn't have a big budget. The quality of printing and paper stock is nowhere near the Ladies Home Journal, which I believe was the dominant magazine for women during this era. I'm always amazed at how sturdy the older issues of LHJ are, provided they were stored properly.
The ads in the back look kind of off-brand, too. Dick's Wonder Salve and Reduso Corsets? Hmmm....
Yes, trying to add color to their magazine they often seemed to have done this. In various magazines I've seen pages in all magenta, like this one, and in cyan. To our eyes, used to 4-color, it always looks strange, almost like a mistake.
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