Monday, October 17, 2011

Eagle Brand Condensed Milk, 1887

Borden's is an old name in U.S. manufacturing, but in 1887 the logo was not a cow but an eagle, for Eagle Brand.  Mr. Gail Borden invented condensed milk. The Wikipedia entry for Borden's tells a sad but familiar tale of rapid expansion in the 20th century, over-extension, leveraged buy-out, and divestiture. Borden's now exists only as spin-off products and a brand name, owned by a Swiss company.

1 comment:

  1. I love old advertising cards. This one is captivating.