What better way to welcome "Mad Men" back but with a Lucky Strike ad? That slogan, "It's Toasted," was featured in the first season as a turning point for their biggest client in 1960, but in fact the slogan was in use for decades. This box has to have one of the best graphic designs ever produced. Clean and simple.
Of course, it makes me heartsick to think how many people picked up the deadly habit because of an attractive box and a seductive ad.