Tuesday, December 1, 2009

Style Notes by Madame Louise

Love the wordy ads of the old days. People read back then--there was a bounty of newspapers and magazines. One could argue they had less time, too -- not as many conveniences, cooking from scratch, making pillows, darning socks...
Madame Louise was no doubt the figment of an adman's imagination.
From Pictorial Review magazine, Nov. 1912. Click to read larger copy.


  1. And I always love how easily people were snookered by the con-men in the magazines. They just assumed people were honest. The WW2 generation is I believe the last generation in this country that will not be cynical about such things.

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