Macy's, 34th St. at Herald Square. Dexter Press, 1964. Interesting wordy billboard, not visible to most pedestrians, explaining the 6% cash policy: "We endeavor with reasonable exceptions which include goods price controlled by manufacturers to save our customers at least 6% for cash." That took a lot of squinting to make out.
Good to see Nedick's again, the holdout that took a slice out of the Broadway facade. A huge store, takes up the block between 34th and 35th Streets, between Broadway and Seventh Avenue. I have fond memories of buying new school shoes here every September when I was a child.
Beautiful photo of Macy's. It's interesting to see how Herald Square has changed throughout the years. It's hard to imagine the Macy's building sans the red gift bag!
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