Duke Digital special, this time for Lux soap flakes. The vivid colors and patterns in this ad are delightful. Don't forget to click on the picture for a larger image.
Easy on silk, no rubbing, but you do have a maid, don't you, to handle this little task?
There are many more Lux ads with glorious colors to see at the Duke site, including a June 1917 illustration that was cut out and glued into Ruth Slifer's little scrapbook:
Could these Lux illustrations be the work of Gertrude A. Kay, who did the Pudding Lane cut-outs for Ladies' Home Journal?
And still more Lux:
My schedule at home and work is crazy mad right now, so I'll be posting every other day at best. Hope you'll stick around. I enjoy doing this. Meanwhile, I have another load of laundry to do before the day ends...