Longacre Theatre program, 1927

A selection of pages from the 1927 program for a show called "The Command to Love."

Longacre Theatre retained the old name of the area, which was rechristened Times Square in 1904 when the New York Times opened its first building there. Click on the first picture, showing the front and back of the program, to see a charming sketch of Longacre Square in 1835. Bucolic and sweet, eons away from the traffic, neon and noise that became its hallmark.

For a history of the Longacre Theatre, click here.