Monday, May 21, 2012

McLaughlin's XXXX Coffee, c. 1880s

An early advertising doll with different messages on the back of each piece. My favorite: "If you use McLaughlin's XXX Coffee and it does not drink right, you know it is the fault of the cooking and not the fault of the coffee." Was there another advertiser who blamed the consumer so boldly if the product didn't taste right? Some 19th century Don Draper came up with this gem.

1 comment:

  1. Wow, really a way to keep the customers coming back. Create a paper doll the little dears will pester for and then trash your customer knowing they'll have to buy it again to shut the little dears up. Advertising cycle. Wouldn't you love to see this tried today?