Saturday, September 26, 2009

Paris decrees elegance, 1938

Be sure to click on the photo to savor some of the ad copy. I love the wordiness of old time advertising. People were expected to read!

Of course, during World War II and the Nazi occupation, French designers and products were cut off. The power of "Paris decrees" returned briefly in the postwar era, but would gradually diminish over time.


  1. It is interesting to see the embroidery on the dress back then. This is what is currently all the rage in clothes now 71 years later.

  2. ... everything that is appealing to stout women...