This is a doll I've never seen before. Printed on cardboard--could it have been a store giveaway, or a dry cleaners' stiffener for pressed shirts? Marked Doll Series 5J copyright 1932.
Here's how it looks without lightening--lots of foxing:
The second card I have in the series was cut off at the top, so I didn't read it too closely, but it has more clues: 
"This is the Mother of our 'Londy' family."
So it is the Londy family series. This card is Doll Series 5I, also copyright 1932.
Artwork by Mary Adele Ziegler.
